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Consulting
vs. Franchising
When opening up a juice &
smoothie bar you have 3 options. The first option is to open your
juice bar on your own without any help. This is crazy. The proper
information, training, support, and connections can save you hundreds
of hours and thousands of dollars and will help you be more profitable.
For example, if you do not design the equipment flow correctly,
you will be less efficient in the kitchen area. If you are not efficient,
you will be giving slow service or you will need to hire more staff
to prepare the products quickly. Giving slow service in a quick
serve concept is a sure way to fail, and adding more staff will
drain the business with increased labor costs. If you are going
to open a juice bar, explore the other options below.
The second option is to purchase a franchise. Typically,
a franchise is a company that has been successful in their market
and offers the rights to open a store using their name. A strong
franchise will provide you with a menu, rights to use the logo,
recipes, manuals, training, and support. A franchise is an excellent
choice for people that see a concept, love everything about it,
and think the concept will work in their market or location.
The third option is to use a consulting company
such as J&SBC. Our typical client is someone that sees a juice
& smoothie bar and thinks it would be a good fit for the local
market. They are people that have their own ideas and want to take
on the challenge of opening up their own store. Our clients want
to have the flexibility to see something they like and adjust it
to for their own ideas. Here are some things to look at when making
your decision.
Personality - Many people
want to have a turnkey system given to them and want to be shown
what to do every step of the way. If this suites your personality,
you might want to look at a franchise. People that have a goal of
owning their own company, setting up their own franchise, or want
to design the business themselves, should consider J&SBC.
Your Goals - If you walk
into a juice & smoothie bar and think that it is the perfect
concept for your market, find out if the company is franchising
and if they are set up in your market. If you feel you can open
your own concept and simply need to be shown the specifics about
a juice & smoothie bar, you should consider J&SBC.
Location - If you are
located in an area where a franchise has a strong name, there may
be value in the franchise name and it may be worth paying the monthly
royalty. If you are in an area that does not have a juice bar franchise
with powerful brand recognition, why would you pay a monthly royalty?
J&SBC charges a one time consulting fee and can help you set
up your brand
No Royalties.
Flexibility - If you want
to add on Espresso, Soups, Salads, or Sandwiches or want the flexibility
to change the menu, the look, and the feel of the store then you
may want to consider a J&SBC fusion concept.
Cost - A typical franchise
has a franchise fee of $10,000 - $25,000 per store and a monthly
royalty of 5-8%. All J&SBC packages cost less than $10,000 and
you will not pay a monthly royalty. J&SBC can provide all the
contacts for equipment, design, and product distribution to keep
your costs down and your profits up.
If you are looking for Low Cost, Flexibility, Strong
Systems, Excellent Contacts, and Specific Juice Bar Specific Training
without Royalties,
J&SBC is the company to help you open the store of your dreams.
Contact J&SBC today for a Free Consultation.
Please
contact us for more information:
phone: 415.382.6535
fax: 415.382.6568
e-mail: info@juiceconsult.com
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