FACTS & TRENDS

SMOOTHIES

• Consumer demand for quick, healthy food fuels $2.45 billion smoothie market

• Smoothie sales increased 139 percent from 2002 and are projected to increase another 68 percent by 2010.

• More than 4,400 retail locations serve smoothies
  Made-to-order smoothies—prepared on-site at smoothie bars, health clubs, even doughnut shops—account for 95% of total smoothie sales

• Target customers are integrating health into their lifestyles
  Smoothies are showing up everywhere …coffee houses, fast food outlets, airports, college campuses, grocery stores, fitness centers, fast-casual restaurants, frozen yogurt stores, etc.

• By providing add-in powdered supplements-boosts, smoothie retailers attract the growing ranks of consumers who perceive that they have specific "functional" needs ranging from enhancing their immune system to getting a quick energy boost.

FUNCTIONAL BEVERAGES

• In 2007, the functional beverage market (including smoothies) reached $9.8 billion

• Around one in three consumers who purchase functional drinks do so for the health benefits that functional beverages promise like heart heath, heightened immunity, digestive benefits and weight management

• Sales of energy drinks rose 600% during 2002-2007

• Sales of energy drinks are forecast to rise 284% during 2007-2012

• Getting good nutrition is the top reason for drinking functional beverages
  

• Coffee based blended beverages can become functional beverages by adding powdered supplement-boosts

• Supplement-boosts are also known as "boosters," "enhancers," "chargers," "shots"
  

2007 Mintel US Smoothie Report
2007 Mintel Functional Beverage Report